Executive
Focusing on leading and developing strategies, our Executive Team helms Prime Asia with their combined years of experience in wealth and business management.
Chief Executive Officer
Edwin Tan
CHIEF EXECUTIVE OFFICER
Edwin Tan
Edwin Tan is the Chief Executive Officer and co-founder of Prime Asia. He is responsible for the management and overall strategic development of the company.
Edwin joined the company as Director of Wealth Management in 2016 before becoming the COO in 2019. He specialises in wealth management advisory catering to High Net Worth clients and has close to twenty five years of experience in banking and finance.
Prior to joining Prime Asia, Edwin was Market Head for North Asia with UOB Group where he managed teams of Business Directors, Senior Team Heads and Senior/Client Advisors in the offshore wealth management business.
Chief Investment Officer
Nicholas Tan
CHIEF INVESTMENT OFFICER
Nicholas Tan
Nicholas Tan is the Chief Investment Officer of Prime Asia. He is responsible for developing the company’s investment strategies and policies.
Nicholas joined Prime Asia in 2018 and has more than thirty years of experience working for banks such as Citibank, Standard Chartered and OCBC covering various fields from Treasury to Retail Banking to Wealth/Private Banking. His senior roles in these banks range from Treasurer to Head of Global Wealth Management and Head of Private Banking.
Nicholas was also an Adjunct Professor at the Singapore Management University from 2009 to 2013.
Chief Operation Officer
Jason Soon
CHIEF OPERATION OFFICER
Jason Soon
Jason Soon is the Chief Operation Officer of Prime Asia. He is responsible for overseeing the financial and operations aspects of the business.
Prior to joining Prime Asia, Jason was the Head of Finance for an Asia’s Leading Wealth & Fund Management Platform. He also held senior role in fund accounting with HSBC Institutional Trust and was a senior tax auditor with IRAS.
Jason is a Chartered Accountant with Institute of Singapore Chartered Accountants and holds ACCA professional qualification with the Association of Chartered Certified Accountants (UK). He brings with him more than twenty five years of experience in finance, fund operations, taxation and audit.
Chief Marketing Officer
Camilla Jiang
CHIEF MARKETING OFFICER
Camilla Jiang
Camilla Jiang is the Chief Marketing Officer of Prime Asia. She is responsible for spear heading the company’s marketing and business development initiatives.
Camilla has more than twenty years of experience in marketing and channel management globally. She obtained her post graduate degree from the United States of America where she later stayed on to work for several Fortune 500 companies in the field of strategic marketing.
Camilla relocated to Singapore in 2017 and made a career switch to wealth planning for High Net Worth clients in AIA. She assumed her position in Prime Asia in 2019.
Chief Distribution Officer
Tan Chee Kang
CHIEF DISTRIBUTION OFFICER
Tan Chee Kang
Tan Chee Kang is the Chief Distribution Officer of Prime Asia. He is responsible for driving, executing and bringing the company’s strategic initiatives to the markets.
Chee Kang has close to twenty five years of experience in banking and finance. He specializes in wealth management advisory catering to High Net Worth clients.
Prior to joining Prime Asia, Chee Kang was a Director and Sales Head for CIMB Preferred Offshore Banking where he managed teams of Client Advisors covering key markets in the Southeast Asian region.
MD, Wealth Management
Dendy Gunawan
MD, WEALTH MANAGEMENT
Dendy Gunawan
Dendy Gunawan is Managing Director, Wealth Management of Prime Asia. He is responsible for developing the company’s wealth management capabilities and competencies.
Dendy has more than twenty years of experience in banking and finance — with a focus on dealing with High Net Worth clients.
Prior to joining Prime Asia, he spent close to 8 years with Morgan Stanley PWM managing portfolios of High Net Worth clients and entities, with a primary focus on global fixed income securities and cross-asset derivatives.
MD, Group Investments
Cheng Seng Yew
MD, GROUP INVESTMENTS
Cheng Seng Yew
Cheng Seng Yew is Managing Director, Group Investments of Prime Asia. He is responsible for managing and monitoring the company’s group investment portfolio.
Seng Yew began his career with the Singapore Exchange (SGX) where he advised companies that were seeking listing on the SGX. He then moved to Nanshan Group Singapore, the regional arm of Chinese conglomerate Nanshan Group (NSG). NSG ranks among the top 200 within China’s Top 500 enterprises.
Seng Yew was appointed to his present role in Prime Asia in 2018.
Senior Advisor
Chua Thiam Joo
SENIOR ADVISOR
Chua Thiam Joo
Chua Thiam Joo is the Senior Advisor of Prime Asia.
Thiam Joo has more than twenty years of experience in Energy, Corporate Finance, Investment and Fund Management sectors. He has a strong track record in business and project development, marketing agency, trading, investment and asset management.
Thiam Joo was the co-founder of Accion Capital Management (a fund management company) and had also held management positions in various Indonesian companies (public listed and private) in the energy sector. He was appointed to his Senior Advisor role with Prime Asia in 2019.
Client Advisory
Our Client Advisory team is dedicated to understanding and building a relationship with our clients to offer expert advice and meet their investment needs.
Director, Wealth Management
DIRECTOR, WEALTH MANAGEMENT
Shirley Toh
Shirley joined Prime Asia in 2019. As Director of Wealth Management, she is responsible for managing investment portfolios according to the clients’ needs and objectives.
Shirley has more than 15 years of experience working in banks such as OCBC and UOB – mainly in wealth management advisory servicing the high networth clientele.
Director, Wealth Management
DIRECTOR, WEALTH MANAGEMENT
Andy Tham
Andy joined Prime Asia in 2020. As Director of Wealth Management, he is responsible for managing investment portfolios according to the clients’ needs and objectives.
Andy has more than 15 years of experience working in banks such as SCB and UBS – mainly in wealth management advisory servicing the high networth clientele.
Director, Wealth Management
DIRECTOR, WEALTH MANAGEMENT
Shauna Teo
Shauna joined Prime Asia as a Director of Wealth Management. She believes in building long term relationships with her clients across generations, and has a keen interest in managing investment portfolios.
She has been in Wealth Management Advisory, servicing high networth clients for more than 15 years in banks such as Citigroup, DBS and BOS.
Director, Wealth Management
DIRECTOR, WEALTH MANAGEMENT
Shelley Loh
As Director of Wealth Management, Shelley is responsible for managing investment portfolios according to the clients’ needs and objectives.
Shelley has more than ten years of experience working in banks such as UOB and OCBC – mainly in wealth management advisory for high networth clientele.
Director, Wealth Management
DIRECTOR, WEALTH MANAGEMENT
John Tan
As Director of Wealth Management, John is responsible for managing investment portfolios according to the clients’ needs and objectives.
John has more than fifteen years of experience working in banks such as ABN Amro, SCB and HSBC – mainly in wealth management advisory for high networth clientele.
Director, Wealth Management
DIRECTOR, WEALTH MANAGEMENT
Belinda Tang
As Director of Wealth Management, Belinda is responsible for managing investment portfolios according to the clients’ needs and objectives.
Belinda has more than fifteen years of experience working in banks such as UOB and HSBC – mainly in wealth management advisory for high networth clientele.
Director, Wealth Management
DIRECTOR, WEALTH MANAGEMENT
Lance Tan
Lance joined Prime Asia as Director of Wealth Management. His back- ground as a ex-national chess player and policy crafting in civil service honed his strategic skills to navigate the financial markets and plan for his clients’ wealth management needs.
Lance has been in wealth management for more than 10 years serving high networth clientele in UOB and UBS.
Director, Wealth Management
DIRECTOR, WEALTH MANAGEMENT
Chace Lee
Chace joined Prime Asia as a Director of Wealth Management. He believes in building long term relationships with his clients and has a keen interest in managing investment portfolios.
He has been in Wealth Management Advisory for close to 10 years, servicing high networth clients from the North Asia region in banks such as OCBC and UOB.
Director, Wealth Management
DIRECTOR, WEALTH MANAGEMENT
Jean Soh
Jean joined Prime Asia in 2019. As Director of Wealth Management, she is responsible for managing investment portfolios according to the clients’ needs and objectives.
Jean has more than 20 years of experience working in banks such as SCB, Citibank, CA and HSBC – mainly in wealth management advisory servicing the high networth clientele.
Director, Wealth Management
DIRECTOR, WEALTH MANAGEMENT
Aileen Seah
Aileen joined Prime Asia in 2021. Over her years in banking that spanned over 14 years and counting, she has grown to value clients’ trust, interests and relationships as her driving force in managing their banking needs and investment portfolios prudently as well as judiciously.
With her experience in Wealth Management focused on Offshore based High Net Worth clients in OCBC and UOB, she continues on this endeavor as a trusted advisor to these clients with Prime Asia Asset Management, Singapore.
Director, Wealth Management
DIRECTOR, WEALTH MANAGEMENT
Forest Zheng
Forest joined Prime Asia in 2021. As Director of Wealth Management, he is responsible for managing investment portfolios according to the clients’ needs and objectives.
Forest has more than 10 years of experience working in banks such as Citibank and UOB – mainly in wealth management advisory servicing the high net worth clientele.
Director, Wealth Management
DIRECTOR, WEALTH MANAGEMENT
Ayden Toh
Ayden joined Prime Asia in 2022. As Director of Wealth Management, he is responsible for managing investment portfolios according to the clients’ needs and objectives.
Ayden has more than 10 years of experience working in banks such as DBS and UOB – mainly in wealth management advisory servicing the high net worth clientele.
His guiding principles are always to place client interest first, and making his work and passion one and the same, and do it with people he want to be with!
Specialist & Support Team
Collaborating with our wealth management team, our Specialist & Support Team assists in operational and administrative support to enhance the client experience.
Associate Director, Wealth Management
Associate Director, Wealth Management
Celin Ling
As Associate Director of Wealth Management, Celin is responsible for providing operations and administrative support to the wealth management team and our clients.
Celin has more than twenty years of experience working in banks such as UOB – mainly supporting wealth management teams for high networth clientele.
Manager, Wealth Management
Manager, Wealth Management
Janice Teh
Janice joined Prime Asia in 2020. As Manager of Wealth Management, she is responsible for providing operations and administrative support to the wealth management team and our clients.
Janice has more than 20 years of experience with United Overseas Bank – mainly supporting wealth management teams and servicing the high networth clientele.
Manager, Wealth Management
Manager, Wealth Management
Celin Ng
Celin joined Prime Asia in 2020. As Manager of Wealth Management, she is responsible for providing operations and administrative support to the wealth management team and our clients.
Celin has more than 8 years of experience working in banks such as ANZ and CIMB – mainly supporting wealth management teams and servicing the high networth clientele.
Executive Assistant
Executive Assistant
Wendy Xie
Wendy joined Prime Asia in 2020. As Executive Assistant to the Directors’ Office, she performs a variety of administrative tasks and support the company’s senior managers. She also acts as the point of contact among executives, employees, clients and other external partners.
Prior to joining Prime Asia, Wendy had been in roles involving sales operation and business development for more than 10 years in various local companies and MNC in Singapore.
Investment Analyst
Investment Analyst
Lim Wei Qi
As Investment Analyst, Wei Qi is responsible for implementing and executing the company’s Investment strategies according to our investment framework.
Prior to joining Prime Asia, Wei Qi was at KPMG doing analytical work for its Corporate Finance (M&A) unit.
Investment Analyst
Investment Analyst
Gibson Goh
As investment analyst, Gibson implements and executes the investment strategy formulated by the company according to the company’s investment framework.
Prior to joining Prime Asia, Gibson was an intern at NN Investment Partners, focusing on ESG investments for Asian companies.
