Edwin Tan is the Chief Executive Officer and co-founder of Prime Asia. He is responsible for the management and overall strategic development of the company.
Edwin joined the company as Director of Wealth Management in 2016 before becoming the COO in 2019. He specialises in wealth management advisory catering to High Net Worth clients and has close to twenty five years of experience in banking and finance.
Prior to joining Prime Asia, Edwin was Market Head for North Asia with UOB Group where he managed teams of Business Directors, Senior Team Heads and Senior/Client Advisors in the offshore wealth management business.
Nicholas Tan is the Chief Investment Officer of Prime Asia. He is responsible for developing the company’s investment strategies and policies.
Nicholas joined Prime Asia in 2018 and has more than thirty years of experience working for banks such as Citibank, Standard Chartered and OCBC covering various fields from Treasury to Retail Banking to Wealth/Private Banking. His senior roles in these banks range from Treasurer to Head of Global Wealth Management and Head of Private Banking.
Nicholas was also an Adjunct Professor at the Singapore Management University from 2009 to 2013.
Jason Soon is the Chief Operation Officer of Prime Asia. He is responsible for overseeing the financial and operations aspects of the business.
Prior to joining Prime Asia, Jason was the Head of Finance for an Asia’s Leading Wealth & Fund Management Platform. He also held senior role in fund accounting with HSBC Institutional Trust and was a senior tax auditor with IRAS.
Jason is a Chartered Accountant with Institute of Singapore Chartered Accountants and holds ACCA professional qualification with the Association of Chartered Certified Accountants (UK). He brings with him more than twenty five years of experience in finance, fund operations, taxation and audit.
Camilla Jiang is the Chief Marketing Officer of Prime Asia. She is responsible for spear heading the company’s marketing and business development initiatives.
Camilla has more than twenty years of experience in marketing and channel management globally. She obtained her post graduate degree from the United States of America where she later stayed on to work for several Fortune 500 companies in the field of strategic marketing.
Camilla relocated to Singapore in 2017 and made a career switch to wealth planning for High Net Worth clients in AIA. She assumed her position in Prime Asia in 2019.
Dendy Gunawan is Managing Director, Wealth Management of Prime Asia. He is responsible for developing the company’s wealth management capabilities and competencies.
Dendy has more than twenty years of experience in banking and finance — with a focus on dealing with High Net Worth clients.
Prior to joining Prime Asia, he spent close to 8 years with Morgan Stanley PWM managing portfolios of High Net Worth clients and entities, with a primary focus on global fixed income securities and cross-asset derivatives.
Cheng Seng Yew
Cheng Seng Yew is Managing Director, Group Investments of Prime Asia. He is responsible for managing and monitoring the company’s group investment portfolio.
Seng Yew began his career with the Singapore Exchange (SGX) where he advised companies that were seeking listing on the SGX. He then moved to Nanshan Group Singapore, the regional arm of Chinese conglomerate Nanshan Group (NSG). NSG ranks among the top 200 within China’s Top 500 enterprises.
Seng Yew was appointed to his present role in Prime Asia in 2018.
Chua Thiam Joo
Chua Thiam Joo is the Senior Advisor of Prime Asia.
Thiam Joo has more than twenty years of experience in Energy, Corporate Finance, Investment and Fund Management sectors. He has a strong track record in business and project development, marketing agency, trading, investment and asset management.
Thiam Joo was the co-founder of Accion Capital Management (a fund management company) and had also held management positions in various Indonesian companies (public listed and private) in the energy sector. He was appointed to his Senior Advisor role with Prime Asia in 2019.
Shauna joined Prime Asia as a Director of Wealth Management. She believes in building long term relationships with her clients across generations, and has a keen interest in managing investment portfolios.
She has been in Wealth Management Advisory, servicing high networth clients for more than 15 years in banks such as Citigroup, DBS and BOS.
Lance joined Prime Asia as Director of Wealth Management. His back- ground as a ex-national chess player and policy crafting in civil service honed his strategic skills to navigate the financial markets and plan for his clients’ wealth management needs.
Lance has been in wealth management for more than 10 years serving high networth clientele in UOB and UBS.
Aileen joined Prime Asia in 2021. Over her years in banking that spanned over 14 years and counting, she has grown to value clients’ trust, interests and relationships as her driving force in managing their banking needs and investment portfolios prudently as well as judiciously.
With her experience in Wealth Management focused on Offshore based High Net Worth clients in OCBC and UOB, she continues on this endeavor as a trusted advisor to these clients with Prime Asia Asset Management, Singapore.
Wendy joined Prime Asia in 2020. As Executive Assistant to the Directors’ Office, she performs a variety of administrative tasks and support the company’s senior managers. She also acts as the point of contact among executives, employees, clients and other external partners.
Prior to joining Prime Asia, Wendy had been in roles involving sales operation and business development for more than 10 years in various local companies and MNC in Singapore.